Wholesale Information
Distinctive Jewelry Collections
by CINDY LOWY FESS-professional speaker, author, artist, jeweler
High quality handcrafted jewelry and service since 1981.
Affordable, Lightweight , Comfortable
Easy-Care: Durable, Colorfast, Non-Tarnishing, Hypoallergenic Posts/Hooks, Fully Guaranteed
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A note to galleries, boutiques, shops and stores wishing to carry my products--
In addition, you can be sure that you will always receive your orders on time, if not before. Your order is always shipped within 2-4 weeks, and sooner if needed. Also, when you buy from me, your retail establishment will receive FREE listing and promotion on my extensive website: www.cindylowy.com, in my monthly online newsletters (to over 1000 customers), and by word-of-mouth. When you look good, I look good! Your satisfaction with my product, and our relationship is paramount, and is guaranteed.
Note: I also wholesale my books. Buy 5 or more and receive 40% off!
***For more about Cindy, click on: About Cindy
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Introducing 5 eye-catching and distinctive lines of Anodized Aluminum Jewelry by Cindy Lowy-
CLASSIC COLLECTION—dress up or down; always perfect choice for work or any special occasion. Classic!
CINDY LOWY COLLECTION---one-of-kind, signed jewelry. Your customers will appreciate these fabulous collectibles that only your store will have. These stunning pieces help sell my lower-priced lines!
WHIMSICAL—fun jewelry to make you smile. See my bestselling collections listed below—
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Red Hat & Shoes |
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Sport Lovers (very popular), includes all sizes, including petites. |
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Cat Lovers (My cat jewelry sells quickly) |
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Dog Lovers |
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Horse Lovers & Derby, including Redbird pins and earrings |
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USA |
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The Harmony Collection--ever popular doves, angels, butterflies. Very pretty! |
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Angel Collection (many styles available). |
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Petites Collection-the perfect size for kids and adults. Always bestsellers! |
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Celebrity Jewelry (one-of-a-kind jewelry from the Cindy Lowy Collection). |
GLASS BEAD JEWELRY--using high quality glass beads
HEALING STONE JEWELRY--using gorgeous semi-precious stones, wrapped in Argentium Sterling Silver and 14 Karat Gold.
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Wholesale Information: A note to galleries, boutiques, shops, stores, other retailers—
Terms—First order must be pre-paid. Net 30 with approval thereafter.
I will be happy to provide your retail outlet with a collection of my bestsellers. You may charge by VISA/MC/Discover, or pay in advance by check. C.O.D. is also fine. I ship Priority Mail unless otherwise requested. Please allow up to $8.00 for S & H. Allow 2-4 weeks for delivery. Please let me know if you need your order sooner.
Minimum order: $150- wholesale. Wholesale discounts are 50% off my retail prices.
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Cindy Lowy Fess
Bestselling Jewelry and Products
Please note: Be sure to check my FAST-SELL TIPS listed with each product.
“Fun” Eyeglass chains: Retail Price: $25- FAST-SELL TIP-- Display an eyeglass chain with a pair of sunglasses; paste a picture nearby with beach scenes, and people wearing sunglasses. Display these near books, or products, hobbies, items that might require eyeglasses. Wear them in the store around your neck with your own eyeglasses. They are really cute on!
Petites Collection: My petites sell quickly, so stock up! Butterfly, Multi-Heart, Solid Heart, Hand with Heart, Fish, Turtle, Kitty, Dog, Ladybug, Music Note, Stars, sports earrings such as basketball, soccer, football, baseball, tennis, volleyball.
Retail Prices: $24- w/beads, $18- w/o beads) FAST-SELL TIP -- Display these in groups where they can be easily seen.
Sport-Lovers Collection: Baseball, Basketball, Soccer, Football, Tennis, Volleyball (these come both large and in petites). Also look for my UK, U of L sports jewelry. GREAT sellers too! --Retail Price range: $18--$40 FAST-SELL TIP--Always mention to your customers that you have sports jewelry, because so many people love sports, or have kids involved in sports.
Cat-Lovers Collection: Petite Kitty, Dancing Kitty, Cat Face, Two Cats, Ocean Kitty, Cat with Fishbowl, Cat with Crown--Retail Price Range: $18--$40 FAST-SELL TIP--Group these together with similar cat products. Always mention to your customers that you have cat jewelry. If they don't own a cat, they probably know someone who does own at least one, and would enjoy it. My cat jewelry always sells out, so stock up!
Dog Lovers Collection--Retail Price range: $18- to $38- FAST-SELL TIP--Display with dog-related items. Always mention to your customers that you have dog jewelry. If they don't own a dog, they probably know someone who does own a dog and would enjoy dog jewelry.
Harmony Collection (In shiny gold or silver): Harmony Butterfly (w/freshwater pearls), Bluebird of Happiness, Hearts, Harmony Angel (w/freshwater pearls). Retail Price Range: $26-- FAST-SELL TIP--This collection is so pretty. It comes in winning gold or silver, and sells quickly. Emphasize that it never tarnishes, and that it is lightweight!
Classic Collection includes the following basic shapes: (Retail Price Range: $25--$38) FAST-SELL TIP --Have a nice grouping displayed together. If someone comes in dressed nicely, show them this jewelry. Chances are, they will want to own this lightweight, classic jewelry that never tarnishes and is perfect for work, dressy occasions, or almost any occasion you can think of!
Large Square, Medium Square, Small Square, Large Oval, Small Oval, Triangle, Sailboat Shape--
*Includes the following basic color combinations:
Black w/ gold or silver, Red w/ gold or silver, Two-tone Silver, Two-tone Gold, Gold/Silver, Navy w/ Gold, Navy w/ Silver.
Classic Collection Necklaces --These are chokers with striking pendants in classic shapes. Choker comes in gold or silver tone. Retail: $30- These are extremely popular! These are hard to keep in stock, so get your order in early. FAST-SELL TIP--Let your customers know what a great value these necklaces are--a beautiful pendant that includes a choker (which can be used for any other pendants they own.)
Whimsical Necklaces are beaded and come on a 24” Stainless steel chain. Retail: $27- Very cool! FAST-SELL TIP- Let customers try these on. These are fun, and once they try them on, they usually buy them!
*Earrings can be ordered as hooks, posts, or clips. Add $1.00 per pair for clips.
Charm Bracelets Silver tone charm bracelet with beaded charms. Very popular! Retail: $35- FAST-SELL TIP--Display these on small velvet pillows, or on bracelet stands. Let people try them on. They are fun to wear and great sellers!
Book: Harmony and Me by Cindy Lowy Retail Price: $20.95 (5 or more, 40% discount). FAST-SELL TIP--Copy info from my website, which will help sell my book. Keep a sample copy for people to flip through. Let people know that I am an author, speaker, jeweler, and artist. You might even display my book near my jewelry and other products. Print info about me from my website and post it nearby. This is a great book which has helped many people from all walks of life. I just finished my second book, which is on its way to being published.
Note cards: Retail: 5 per package is $10- I frequently offer new designs in note cards. FAST-SELL TIP-Keep near the checkout for impulse buys.
Bookmark: “Time Passages” w/ beaded charm Retail Price: $10- Bestsellers since 1995! FAST-SELL TIP --Keep these near books. Emphasize that they make a great gift for almost anyone, and will commemorate almost any occasion.
Beaded Key Rings on twisted gold tone wire. Fun and durable. Great sellers! Retail: $10- FAST-SELL TIP Keep these someplace where they can sell as impulse buys. Great gifts!
Beaded Zipper Pulls Lots of fun, with gorgeous glass beads. Great impulse buy for jackets, purses, and more. Retail $10- FAST SELL TIP --Keep near the register for quick impulse buys. Post a photo of one on a jacket or purse.
High Quality Glass Bead Jewelry--Gorgeous beads from around the world include: cloisonné, fused, lamp work, wire-wrapped, semi-precious stone, and more; earrings and necklaces: Earrings Retail: $18- to $24- FAST-SELL TIP Group these together where the light will shine through them, and at eye level--great impulse buys!
High Quality Glass Beaded Necklaces: Retail $28- and up, Bracelets: Retail $25- Note: chain is gold or silver plated, ear wires are surgical steel.
FAST-SELL TIP --Display these with the High Quality Glass Beaded earrings and bracelets. Let the light catch them. Simply beautiful, and very affordable!
Beaded Stretch Bracelets--These stretch-to-fit bracelets are priced to sell quickly! Made with gorgeous glass beads, these will delight and fit both the young and old. Retail: $15- FAST-SELL TIP: Keep these near the checkout for impulse buys. You might display them in a velvet-lined box or in a basket, or perhaps on a bracelet stand. People love to try them on, and once on, they are usually sold!
What customers say about Cindy’s jewelry: "My favorite items on my jewelry tray are the Cindy Lowy earrings! I have been a fan of Cindy's jewelry for many years and always get compliments every time I wear it. I love my 'wearable art' by Cindy... Not only is it unique, eye-catching, lightweight and well-made, it is also great fun to wear! ~Pat Mueller, Louisville, KY
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More FAST-SELL TIPS--
Tips for displaying and selling my jewelry:
Put pieces of Velcro on the back of the earring cards. Cover a board with indoor/outdoor grey
carpet or fuzzy velour fabric. Hang on the wall or put on an easel then stick the earring cards
on it. Keeping it at eye level will increase your sales.
Tips for Increasing Your Retail Outlet's Sales--
Want to know a surefire way to make a sale? Talk to your customers and smile at them. Hand
them my jewelry so they can see how feather-light it is. Tell them that it never requires
polishing since it cannot tarnish! Assure your customers that my jewelry is hypoallergenic.
Once people wear my anodized aluminum jewelry, they will be hooked by its beauty, comfort
and quality and will come back for more.
What is important to the people who come into your store?
Your store may have the greatest location, best merchandise and displays around. However,
if you want to increase your sales, you may want to consider the following--
As a shopper, I often see things I like. But I often hesitate to buy. What makes me
get past my hesitation to make the purchase? The salesperson! If someone smiles at me and is
friendly (without being overbearing) I will often go ahead and buy the item, even if it is more
than I want to spend. The salesperson makes the difference! It is helpful if the salesperson is
informative, but more than that, I buy because the salesperson makes me feel important.
I leave with something I like and a friendly feeling about the store! Now, I don't have to tell
you what a sour salesperson or lack of interaction can mean for your store's sales.
One more thing: When you are selling handcrafts it really helps to sell the item by talking
about the artist and how they make it. Are your salespeople educated about the
artist and the process used in making those lovely handcrafts? An interesting story behind a
craft will usually sell it for you. You may also want to put up a picture of the artist with a short
bio with info about how they make their craft. The buyer gets to take home a bit of information
and a good feeling about the artist and the art object. And, the store gets to make a another sale.
A case in point: My most treasured items that I have purchased are ones where I had a good
feeling about them when I bought them. For instance, if I buy something lovely on vacation,
it will always evoke a pleasant feeling and good memory when I look at (or wear it).
Paint a lovely, interesting picture in words about the item that is being considered and watch
your sales increase. Hope this helps.
Happy sales!
Cindy
More Valuable Tips
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Set your business apart by giving exceptional service and quality. |
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Treat your customers the way you want to be treated. |
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Keep your customers happy and you will be happy. |
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Enthusiasm sells: Your excitement helps sell the product. People want to feel excited. |
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Your daily mantra: "Our customers come first." |
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Use good lighting to highlight your lovely products. |
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Make your entrance welcoming. Do people want to come in? Are they comfortable there? |
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Avoid clutter. |
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Rotate your displays frequently to give your business that "fresh look." |
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Pay attention to flow--is it easy to walk around the store, between aisles, etc.? |
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Throw a "Thank you Party" periodically and invite your customers. A nice reward! |
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Give unexpected value or service. Always a welcome surprise! |
Example: A local restaurant has a take-out service we enjoy. Whenever we go inside to pickup the order and end up having to wait, they always offer us a free drink and seat us on a comfortable bench. A great way to keep valued customers!