Wholesale Information
Distinctive Jewelry Collections
by CINDY LOWY FESS
~High quality handcrafted jewelry and service since 1981.~
~Juried member of the Kentucky Craft Marketing Program.~
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A note to galleries, boutiques, shops and stores wishing to carry my products--
In addition, you can be sure that you will always receive your orders on time, if not before. Your order is always shipped within 2-4 weeks, and sooner if needed. Also, when you buy from me, your retail establishment will receive FREE listing and promotion on my extensive website: www.cindylowy.com, in my monthly online newsletters (to over 1000 customers), and by word-of-mouth. When you look good, I look good! Your satisfaction with my product, and our relationship is paramount, and is guaranteed.
Note: I also wholesale my books. Buy 5 or more and receive 40% off!
***For more about Cindy, click on: About Cindy
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HEALING STONE JEWELRY--using gorgeous semi-precious stones, wrapped in Argentium Sterling Silver and 14 Karat Gold.
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Wholesale Information: A note to galleries, boutiques, shops, stores, other retailers—
Terms—All orders must be pre-paid by credit card, money order, or cashier's check. Personal or business checks must clear before
order is shipped.
I will be happy to provide your retail outlet with a collection of my bestsellers. I ship Priority Mail unless otherwise requested. Shipping
and Handling charges will be added to your order. Allow 2-4 weeks for delivery. Please let me know if you need your order sooner and I
do my best to ship it according to your needs.
Minimum order required: $200- wholesale. Wholesale discounts are 50% off my retail prices.
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What customers say about Cindy’s jewelry: "My favorite items on my jewelry tray are the Cindy Lowy earrings! I have been a fan of Cindy's jewelry for many years and always get compliments every time I wear it. I love my 'wearable art' by Cindy... Not only is it unique, eye-catching, lightweight and well-made, it is also great fun to wear! ~Pat Mueller, Louisville, KY
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More FAST-SELL TIPS--
Tips for displaying and selling my jewelry:
Put pieces of Velcro on the back of the earring cards. Cover a board with indoor/outdoor grey
carpet or fuzzy velour fabric. Hang on the wall or put on an easel then stick the earring cards
on it. Keeping it at eye level will increase your sales.
Tips for Increasing Your Retail Outlet's Sales--
Want to know a surefire way to make a sale? Talk to your customers and smile at them. Hand
them my jewelry so they can see how feather-light it is. Tell them that it never requires
polishing since it cannot tarnish! Assure your customers that my jewelry is hypoallergenic.
Once people wear my anodized aluminum jewelry, they will be hooked by its beauty, comfort
and quality and will come back for more.
What is important to the people who come into your store?
Your store may have the greatest location, best merchandise and displays around. However,
if you want to increase your sales, you may want to consider the following--
As a shopper, I often see things I like. But I often hesitate to buy. What makes me
get past my hesitation to make the purchase? The salesperson! If someone smiles at me and is
friendly (without being overbearing) I will often go ahead and buy the item, even if it is more
than I want to spend. The salesperson makes the difference! It is helpful if the salesperson is
informative, but more than that, I buy because the salesperson makes me feel important.
I leave with something I like and a friendly feeling about the store! Now, I don't have to tell
you what a sour salesperson or lack of interaction can mean for your store's sales.
One more thing: When you are selling handcrafts it really helps to sell the item by talking
about the artist and how they make it. Are your salespeople educated about the
artist and the process used in making those lovely handcrafts? An interesting story behind a
craft will usually sell it for you. You may also want to put up a picture of the artist with a short
bio with info about how they make their craft. The buyer gets to take home a bit of information
and a good feeling about the artist and the art object. And, the store gets to make a another sale.
A case in point: My most treasured items that I have purchased are ones where I had a good
feeling about them when I bought them. For instance, if I buy something lovely on vacation,
it will always evoke a pleasant feeling and good memory when I look at (or wear it).
Paint a lovely, interesting picture in words about the item that is being considered and watch
your sales increase. Hope this helps.
Happy sales!
Cindy
More Valuable Tips
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Set your business apart by giving exceptional service and quality.
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Treat your customers the way you want to be treated.
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Keep your customers happy and you will be happy.
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Enthusiasm sells: Your excitement helps sell the product. People want to feel excited.
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Your daily mantra: "Our customers come first."
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Use good lighting to highlight your lovely products.
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Make your entrance welcoming. Do people want to come in? Are they comfortable there?
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Avoid clutter.
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Rotate your displays frequently to give your business that "fresh look."
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Pay attention to flow--is it easy to walk around the store, between aisles, etc.?
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Throw a "Thank you Party" periodically and invite your customers. A nice reward!
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Give unexpected value or service. Always a welcome surprise!
Example: A local restaurant has a take-out service we enjoy. Whenever we go inside to pickup the order and end up having to wait, they always offer us a free drink and seat us on a comfortable bench. A great way to keep valued customers!